Gökçelik Showcases Next-Generation Retail Solutions at EuroShop 2026

Gökçelik, one of Türkiye’s leading manufacturers of retail shelving systems and a global solution partner for the retail industry, introduced its latest products developed through strong technology, design, and R&D investments at EuroShop 2026 — the world’s largest retail trade fair.

Held in Düsseldorf, Germany at Messe Düsseldorf, the event once again brought together key topics shaping the future of retail, including connected retail, sustainability, smart store solutions, energy efficiency, digitalization, omnichannel integration, customer experience, and urban retail concepts. With thousands of exhibitors and tens of thousands of professional visitors from around the world, EuroShop continued to serve as one of the most important global meeting points of the retail industry. Türkiye once again ranked among the countries with the strongest participation in the 2026 edition.

Next-Generation Products and Digital Solutions Attracted Strong Attention

Throughout the five-day exhibition, Gökçelik stood out with its distinctive booth design and high value-added product portfolio, attracting significant interest from international professionals.

Developed by the company’s R&D and Design teams, the showcased solutions included:

• Updated self-checkout systems combining technology, ergonomics, and aesthetics

• Electronic shelf label solutions

• Modular shelving and back panel systems offering increased display capacity

• Concept-based store applications

These innovative systems received strong positive feedback from visitors seeking smarter, more efficient, and future-ready retail environments.

In 2026, sustainability remained a central theme across the industry. Eco-friendly material usage, production techniques reducing carbon footprint, and energy-saving in-store systems were highly emphasized. Gökçelik’s environmentally responsible production approach and its durable, recyclable product designs attracted particular attention from international buyers.

“We Deliver Solutions That Contribute to the Transformation of Retail”

Commenting on the event, Yalçın Aras, Chairman of the Board of Gökçelik A.Ş., stated:

“In recent years, we have made R&D, innovation, digitalization, and sustainability our strategic priorities. We entered 2026 with strong production and export performance. We prepared for EuroShop with great confidence in both our technological infrastructure and design capabilities. We are proud to introduce our new products and systems here for the first time. We believe our solutions contribute meaningfully to the transformation of the retail sector.”

Emphasizing the strategic importance of the event, Aras added:

“EuroShop is not just a trade fair; it is a global vision platform for the retail industry. Since 1993, we have participated in every edition, continuously adapting our solutions to evolving market needs. Today’s retail landscape is defined by the integration of physical stores with digital infrastructure. As Gökçelik, we develop flexible, scalable, and sustainable systems aligned with this transformation. At EuroShop 2026, we strengthened relationships with our existing clients while also establishing new export connections.”

Strengthening Its Position in Global Markets

As of 2026, Gökçelik aims to further expand its export markets. During the exhibition, the company held strategic meetings for new projects across Europe, the Middle East, Africa, and the Americas.

With its high production capacity, engineering expertise, and strong design capabilities, Gökçelik once again demonstrated at EuroShop 2026 its commitment to being a trusted global solution partner for leading retail brands worldwide.