Electronic Shelf Label: A New Era in Retail from GÖKÇELİK

Celebrating its 50th founding anniversary, Gökçelik has concentrated its strategic plans for the upcoming period on technology-focused product development and digital transformation. The company offers a powerful ecosystem in in-store digitalization by integrating its electronic shelf label solutions, which enhance the operational efficiency of the retail sector, with its AI-powered Self Check-out system.

Possessing half a century of experience in storage and shelving systems and exporting to more than 70 countries, Gökçelik leads the way in the proliferation of domestic solutions in retail technologies. Drawing attention with its breakthrough in the field of electronic shelf labels, the company transforms this technology from being merely a price indicator into a strategic tool for retailers, offering capabilities such as centralized management, instant updates, and dynamic campaign management.

The electronic shelf label solutions offered by Gökçelik provide the advantages of low energy consumption and high readability, thanks to their high-readability E-Paper screen technology. With its cloud-based infrastructure, the price and information updates of thousands of products throughout a store can be executed flawlessly within seconds. In this way, the time and labor loss caused by manual label changes is eliminated, while paper waste is prevented, contributing to a sustainable retail approach.

End-to-End Digital Store Experience with Electronic Shelf Labels

Gökçelik's electronic shelf label systems operate in full integration with the AI-powered Self Check-out system, which works on the "Scan-Pack-Pay" principle, making end-to-end digital transformation in retail possible. This integrated structure combines all in-store operations—from price management to inventory tracking, from dynamic campaign applications to payment processes—on a single platform, offering businesses unparalleled efficiency and customer satisfaction.

Combining its 50 years of sector experience with technology and innovation, Gökçelik continues to shape the digital transformation of the Turkish retail sector with its electronic shelf label and Self Check-out integration. Fully compatible with the Internet of Things (IoT) ecosystem, these new-generation solutions are laying the foundations of tomorrow's smart store concept today.

With its determined investments in retail technologies and its ambitious position in the field of electronic shelf labels, Gökçelik A.Ş. remains resolutely committed to producing domestic and innovative solutions and being a reliable business partner in the sector's journey of transformation.