Design

Design

It is something conceived, pictured and then longed for in the imagination. On the other hand, to design is to envision, formulate and then construct something in the mind. Meanwhile, design is also creativity itself, a process requiring huge amounts of work and planning. In this sense, the designer is someone who takes the dream established by the customer and turns it into an objective reality. The dream stops being a dream and becomes a reality. Customers' dreams are the designer's source material. As important as cement to concrete is the importance of the customer's dreams and desires to the designer.

New Product Design Processes

When designing a new product that depends on customer requests and requirements, a schedule of meetings with the customer is planned. According to this agenda, meetings lead to the design team creating a brief. The team, after brainstorming ideas pertinent to the brief, then go on to create design concepts. The concept chosen for a product is selected via ongoing negotiations with the customer. Detail and model studies are done into materials, sizes colour & etc.. When all the details have been decided on, work on a prototype is carried out. After testing this prototype, the necessary revisions are made in order to arrive at a fully developed product. Thus the finalised product is transferred to the production department.